Stylish tailored menswear for the urban cyclist designed for versatility between life in and out of the saddle.
The aim was to create an established, bold logomark that encompassed a blend of british design values whilst maintaining a modern brand presence.
Another aspect of this project was extending the identity across multiple mediums to empower the brand's presence and reach with potential customers. This included encorporating the logo onto clothing tags, gift vouchers, lookbooks and business cards.
The site is designed to be completely responsive to work perfectly on any device. The minimalist design is deliberate design choice to help enhance the products and website photography.
A minimalist, simple and easy to use web structure is an important design feature in Archer design ethos. Mobile device internal pages also benefit from a removed header logo which is replaced with page headings to strip back unnecessary noise and maximizing screen real estate.